School administrators have a hard time finding ways to improve their schools since alumni, students, and prospects don’t like to fill out long surveys. If they receive a survey via email, they will more than likely ignore it. In order to receive feedback from individuals, schools can have an online survey placed directly on their website.
There is a survey software program offered by Kiss Insights which allows the school to place only two questions on their website. The survey is short so that the school will be able to get more responses. Even though the survey is on their website, not everyone can see it. The school chooses the individuals whom they want to see it and received responses from.
The school can pick and target a certain group of individuals whom they may want to take the survey. For example, if they want to know how business students feel about a certain issue, they can have them complete the survey when they visit the site. The student administrator is the only one to view the responses received so that any competitive school doesn’t take their ideas.
By having the survey, the school’s site will benefit because it allows the students to know that the school cares about their opinion. Students want to be heard and if they find a school that allows them to express themselves, they will attend it. It will also drive more traffic to the school’s site.
The survey is also offered in different languages. For instance, if the school has students who speak Chinese, they can take the survey as well.